5 Things To Look For When Hiring A Cell Tower Lease Consultant

5 Things To Look For When Hiring A Cell Tower Lease Consultant

Having an expert, trusted cell tower lease consultant by your side is a huge benefit when you’re approached by cell tower lease buyout companies or cell tower operators.

Whether you’re negotiating a new cell tower lease or it’s time for a cell tower lease buyout or renewal, the right cell tower advisor can save you time and money while helping you avoid the headaches and worries associated with negotiating with a major corporate player.

That said, how do you know you’re hiring the right cell tower lease consultant? How do you know they’re going to get you the most bang for your buck? Here are a few points to consider before hiring a cell tower lease consultant.

1. Relevant Work Experience

When hiring a lease advisor, look for someone with experience in the field. An experienced consultant has insider knowledge of how mobile operators negotiate, and they can make this work to your benefit while negotiating the contract. So remember to do your research and find an experienced consultant who has adequate experience in the field.

2. Record Of Stellar Results

The main reason you hire a cell tower lease advisor is they can help you achieve desired results. But you must make sure your consultant has a steady record of delivering great results before you give them a shot. It’s always a good idea to read reviews of a consultant before hiring them. These will give you an idea of their track record and briefly detail experiences with previous clients.

Always ask a consultant to provide you with references or referrals from previous clients. That said, be wary of consultants who show unreal results that are too good to be true (they typically aren’t).

3. Understand The Consultant’s Scope Of Work & Fees

Talk with your shortlisted potential consultants to get a clear idea of how they work and what they charge. If a consultant demands 25% of the rent for the entire lease term, this should raise red flags! Check the prevailing market rate for cell tower lease consultants in your area. The consultant’s fees should be similar to the market rate. Some consultants might charge a bit more depending on their experience and expertise.

4. Make Sure That The Consultant Has No Conflict Of Interest

Some consultants work with both landowners and cell tower operators. If you find a cell tower lease advisor working for a mobile operator, you can bet that their allegiance is towards the mobile operator and not the landowner. So always do your homework and only choose independent consultants who are not affiliated with wireless carriers.

5. Confirm That You’ll Be Working Directly With The Experienced Consultant & Not Be Passed Off To A Junior Team Member

As the cell tower industry proliferates with the rise in 5G networks, so does the size of lease advisory firms. Always confirm that it is your preferred consultant who’ll be handling your case. Also, look for consultants you can contact directly via text, email, or phone call.

Finally, Trust Your Gut Instincts

If you feel that the consultant is shady or not 100% transparent, you can be sure that they won’t work for your best interests. A cell site lease buyout or renewal can take anywhere from six months to one year. So, make sure you pick a trustworthy person you enjoy working with.


I was recruited out of Enterprise Rent a Car in 2000 by Kevin Donohue, who is my business partner today, to be a real estate site acquisition manager in the NYC Metropolitan Area for his company that was contracting for Verizon Wireless, T-Mobile and Sprint. In 2008 I founded a consulting firm know today as Tower Genius, LLC where Kevin and I have helped many thousands of people and existing cell tower landlords get the help and information they need to succeed at the cell tower negotiating table.

Carriers & Tower Companies Have Their Hired Guns. Shouldn't You?

Negotiating a cell tower lease, trying to figure out what the correct cell tower rent value for your property needs to be, or evaluating the broad range of proposals and offers received by most cell site landlords in 2022 can be very confusing. Connect with Tower Genius or submit your info below, and we'll evaluate your situation, answer your questions and even make a few recommendations you may benefit from.

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