Picture of a rooftop cell site

Airwave Management is now Tower Genius.

Airwave Management is now Tower Genius. Actually…. since 2017.

Goodbye, Airwave Management. Hello, Tower Genius LLC.

Posted by: Steve Kazella, Managing Partner at Tower Genius.

Why did Airwave Management change its name to become Tower Genius?

The cell tower lease consulting industry is a very esoteric and niche industry. There are about two dozen companies, lease consultants, and “experts” that provide some level of service to cell tower landlords. And there are millions of ways one could name and brand these companies.

Yet one of the CEOs of one of these Advisor companies followed on Twitter and then chose a name so closely similar to an established leader in the industry (Airwave Management, before 2017) that they decided to trademark the name. How it got approved, we can only wonder, but it caused a lot of confusion among cell tower landlords and even among established Tower Management companies.

It’s important to know who you are dealing with.

We used to be called AIRWAVE MANAGEMENT. We thought it was a great name. Apparently so did one of our competitors.

We rebranded our business in late 2016 and changed our name to TOWER GENIUS in late 2016.

Tower Genius has decided to publish a short explainer page about our former company AIRWAVE MANAGEMENT LLC since many of our former Airwave clients can’t find us simply by searching for Airwave Management on the search engines and wind up somewhere else in Southern California.

We didn’t go anywhere, we just decided that it was easier to rebrand our cell tower lease consulting and coaching business due to an ambitious competitor, whose name we will not mention directly, but you can probably figure out who it was.

Here’s why we decided to change the name of our company from Airwave Management to Tower Genius.

In 2013, an “ambitiously hardworking real estate leader” followed us on Twitter.

So, we followed him back. At the time we could not determine based on his Twitter profile that this “ambitiously hardworking real estate leader” was the aspiring CEO of the “nation’s leading cell tower lease experts” as his website claimed back in 2014. His profile didn’t even mention wireless.

Between 2014 and 2016, we had to explain to hundreds of people that Airwave Management LLC had zero relationships or connection with a similar-sounding company located near San Diego.  We even had an instance of a major cell tower management company sending us proprietary lease documents of somebody who was their landlord and not our client, because they thought we were this other company.

If you need to speak to the leading cell tower lease experts in the United States or wish to find out more about our cell tower lease coaching and consulting services, talk to Tower Genius. Don’t settle for some third-rate cell tower advisor, Airwave Management is now Tower Genius. Call Steve or Kevin at 1-888-313-9750.

Airwave Management is now Tower Genius - Why We Re-Branded
This is why we decided to change our name.

“The best way to establish long term value for clients is to do today’s work superbly well.”  

– Steve Kazella, Founding Partner

Tower Genius

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